Extensive sales data/datasets available in electronics, furniture, convenience or hardgoods makes it extremely difficult to find holistic insights. Impact Analytics has analyzed large datasets for multiple clients to provide actionable business benefits. Impact Analysis has also empowered their clients to improve their business strategies with our data-backed insights and AI-based solutions.
This data based, analytics product PromoSmart enable retailers to plan, manage and execute their promotions.
MarkSmart assist retailers in historical transactions of data, competition prices and other strategic signals to enable right pricing decisions.
Demand Forecasting Engine
Enabled with an extensive library of test & metrics TestSmart can adapt to any test designed around Marketing, Pricing, Promotion, Placing and Merchandizing for the retail industry.
Targetting Audience in Right Channel
IA refine marketing strategies for Retailers through their unique approach. Retailers can target their audience in the right channels to implement profitable promotional programs.
Technological advancement has certainly improved the collection of sales data and revenue increment. AI-based approach from IA approach has uplifted retail industry in their marketing performance.
Accurate Demand Forecasting
IA’s accuracy enables retailers in figuring out the right experiments to run to accurately estimating their forecasts and demand planning.
AI-based solution from IA helps retailers in analysing profitable promotional programs and dynamic process changing strategies to fulfil customer demands.
Past Data Analysis
Impact Analysis creates merchandising solutions to read and analyze past data. Also, it creates an understanding of the demand for various products and forecasts the right quantity of inventory needed by the client.
Impact analysis solutions help retailers in understanding existing promotional strategies to analyse the appropriate channel that can meet customer demands.
Global Furniture Retailing
10% increase in top-line for a US furniture retailer. Effective pricing strategies with price optimization application
$12 Million bottom-line savings for leading music retailer. Profitable promotional strategies with Promo Smart
$19 Million bottom-line savings for a copy printing client. Automated price benchmarking application for optimized pricing