Overview
In this global competitive environment, food retailers meet with a variety of challenges like inadequate data transaction history, social media metrics and many more. Data-driven insights are important to overcome challenges and to improve service and conversion rates, lower customer acquisition costs, avoid churn, etc. Impact Analytics has helped retail food clients to uncover critical market trends and understand the demand better.
Products
PromoSmart
PromoSmart has great precision in predicting the best price point for Food Retailers and also provide them with market support.
MarkSmart
MarkSmart assists food retailers in historical transactions of data, competition prices and analyses right pricing decisions.
Demand Forecasting Engine
Demand Forecasting Engine assist Food retailers in understanding demand forecasts as well as convert these forecasts to inventory orders in the shortest possible time.
Solutions
Achievements

Test & Learn Capabilities
~4.3% margin impact from Price Optimization application. Optimum increase in price with Test & Learn solution.

Menu Rationalization
~3.5% top-line impact for high-performing items. Higher revenue by menu rationalization.

Eliminate Toxic Promos
~4.1% EBITDA savings by eliminating toxic promos. Enhanced and margin positive promotions.