Food Retail

Simplified data Marketing Analysis to meet Consumer Demands

Overview

In this global competitive environment, food retailers meet with a variety of challenges like inadequate data transaction history, social media metrics and many more. Data-driven insights are important to overcome challenges and to improve service and conversion rates, lower customer acquisition costs, avoid churn, etc. Impact Analytics has helped retail food clients to uncover critical market trends and understand the demand better.

Products

PromoSmart

PromoSmart has great precision in predicting the best price point for Food Retailers and also provide them with market support.

MarkSmart

MarkSmart assists food retailers in historical transactions of data, competition prices and analyses right pricing decisions.

Demand Forecasting Engine

Demand Forecasting Engine assist Food retailers in understanding demand forecasts as well as convert these forecasts to inventory orders in the shortest possible time.

Solutions

Data Driven Insights

IA’s Data-driven insights can overcome challenges faced by Food Retailers by improving their service and conversion rates, lower customer acquisition costs and avoid churn.

Marketing Trend

IA’s solutions help retail food clients to uncover critical market trends and understand the demand with advanced analytics.

AI Influence

The AI based approach by Impact Analysis has enabled retailers to keep up with their competition and changing food retail industry.

Churn Mitigation

Customer retention is one process that always helps food retailers to analyse their right prospects. IA creates solutions in a retention program by improving retention through advanced analytics based retention management.

KVI/KVC Margin Analysis

The AI-based solution created by Impact Analysis consistently formulate better strategy in margin improvements by enhancing margins with KVI/KVC analysis.

Buy Optimization

IA’s products based solutions for food retailers initiate automated SKU optimization and inventory tracking to enhance the buy portfolios.

Data Driven Insights

IA’s Data-driven insights can overcome challenges faced by Food Retailers by improving their service and conversion rates, lower the customer acquisition costs and avoid churn

Marketing Trend

IA’s solutions help retail food clients to uncover critical market trends and understand the demand with advanced analytics.

AI Influence

The AI based approach by Impact Analysis has enabled retailers to keep up with their competition and changing food retail industry.

Churn Mitigation

Customer retention is one process that always helps food retailers to analyse their right prospects. IA creates solutions in a retention program by improving retention through advanced analytics based retention management.

KVI/KVC Margin Analysis

The AI-based solution created by Impact Analysis consistently formulate better strategy in margin improvements by enhancing margins with KVI/KVC analysis.

Buy Optimization

IA’s products based solutions for food retailers initiate automated SKU optimization and inventory tracking to enhance the buy portfolios

Achievements

Test & Learn Capabilities

~4.3% margin impact from Price Optimization application. Optimum increase in price with Test & Learn solution.

Menu Rationalization

~3.5% top-line impact for high-performing items. Higher revenue by menu rationalization.

Eliminate Toxic Promos

~4.1% EBITDA savings by eliminating toxic promos. Enhanced and margin positive promotions.

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