Overview
Impact analytics is helping leading CPG companies navigate through challenges by solving business problems with analytical rigour across all functions. Our unique data science solutions like promotion management, pricing optimization, and customer insights have helped leading Fortune 500 CPG companies to execute strategies that drive results for profitable growth.
Products
PromoSmart
CPG industry gets assistance in predictive promotion through the use of PromoSmart dashboard.
MarkSmart
MarkSmart helps CPG industry in identifying pricing recommendation of Key Value items and Categories
Demand Forecasting Engine
The purpose of Demand Forecasting Engine is to simply the workforce and analyse demand data at a granular level for CPG industries.
Solutions
Achievements

Digitalized Maintenance
5-6% drop in staffing requirements. Digitalization of daily staff agendas and easing maintenance operations.

Smart Forecasting
Real-time insights for last mile forecasting for a leading CPG company. Smart forecasting application for last mile forecasting.

Churn Reduction
35% churn reduction achieved for the world’s largest loyalty chain. Deep-dive into engagement aspects to improve retention strategy.